Enterprise software, made human.
I’m a senior product designer with ten years on enterprise platforms — CRM, operations, e‑learning — the kind of software hundreds of people rely on to do their jobs. I work end‑to‑end: I watch how people actually work, build the design system, and help make the hard calls.
Index of works
06 entries · 04 open · 02 on request
Colophon
I’ve spent most of the last ten years on multi‑year enterprise builds: a CRM I kept editing long after handover, five modules of one operations platform, three audiences inside one e‑learning product.
The work I show is the work I shipped, with the people who shipped it named. Two current projects build Gen‑AI into the design process itself — it makes the production work faster, so the bigger decisions matter more. This volume annotates four cases in full; two more on request.
Career
2011 — now
I’ve designed across hospitality, real estate, education and AI — usually as the first or only designer, responsible for the research, the design system and the interface. SWRM, an early project, is where I started working with motion and data visualisation.
Good enterprise software is easy to use the hundredth time, not just the first. I focus on a clear information structure, sensible defaults, and an interface that stays simple and consistent.
I work across the whole process: I watch how people actually do their job, set up the design system so the team can move quickly, and help make the hard decisions. I keep improving the product after launch.
I keep plants, travel, and make things by hand — ceramics and painting. I’m also exploring generative design for animation.